Seafood Product Identity

China / Packaging Design / Identity

Product identity for a family of seafood snacks targeted at the Chinese fast consumer market. The identity needed to both communicate the seven individual tastes in a clear and recognisable way and also create a consistent iconic brand which would stand out on the visually crowded supermarket shelf.


 

Ideation

Celebratory packaging

Concepts of celebratory packages for the Mid-Autumn Festival.